RESUME

December 2024 - May 2026

• Utilized CRM data to segment a 10,500+ subscriber database for targeted email marketing campaigns, successfully re-engaging lapsed donors to support fiscal year revenue goals.

• Revamped e-newsletter distribution strategy by translating complex service offerings into high-impact digital content, increasing open rates from 28% to 41% across a 10,500-recipient database.

• Served as lead writer and project manager for the agency’s Annual Report, translating program outcomes into compelling public-facing impact stories.

• Managed a multi-channel Giving Tuesday campaign that secured $55,000+ in gifts, representing a 22% increase over the prior year.

• Spearheaded web management and SEO optimization for the annual Toy Drive landing page, securing a #4 Google ranking and a 5.5% CTR that drove new corporate donor acquisition.

October 2023 - September 2024

• Developed a comprehensive scholarship email marketing campaign that clarified eligibility criteria and application dates, reducing inquiry emails, boosting collegiate membership purchases, and increasing applicants.

• Created, edited, and scheduled all promotional scholarship communications to increase scholarship applicants from various demographics

• Managed all day-to-day sweSwag store operations, including inventory, placement of seller fulfilled orders, vendor order purchasing, and order processing

• Analyzed metrics from previous campaigns and introduced bulk ordering for collegiate sections, resulting in a 26% increase in sweSwag sales. Retargeted high-engagement channels to further boost sales.

• Researched and led the transition from Amazon Seller Central to Shopify, cutting product costs by 15%. Streamlined eCommerce operations to maintain strong profit margins.

August 2022 - June 2023

• Orchestrated the multi-channel launch for a smartphone filmmaking product, surpassing Kickstarter goals by 200% and capturing a new consumer segment via targeted email and social sequences.

• Redesigned the Zacuto rewards program using Shopify CRM data to integrate SMS and email touchpoints, driving a 15% increase in cross-sales and boosting customer lifetime value.

• Scaled an influencer and affiliate marketing program, partnering with professional filmmakers to secure high-quality user-generated content and expand organic brand reach.

• Curated and created cross-platform social media content, boosting organic engagement by 25% within six months while establishing brand guidelines and unified messaging.

December 2021 - July 2022

• Produced, shot, and edited short-form video series for modular synthesis beginners on Instagram Reels and TikTok using Adobe Premiere Pro, averaging 10,000+ views per video and measurably driving community engagement.

• Co-produced long-form instructional product videos, managing studio lighting, multi-camera shot setups, and full post-production in Adobe Premiere Pro for an average audience of 5,000 viewers.

• Designed and launched new email marketing campaigns via Mailchimp, managing monthly newsletters and targeted follow-ups to nurture leads and improve open rates.