RESUME
WORK EXPERIENCE
December 2024 - May 2026
Utilized CRM data to segment a 10,500+ subscriber database for targeted email marketing campaigns, successfully re-engaging lapsed donors to support fiscal year revenue goals.
Revamped e-newsletter distribution strategy by translating complex service offerings into high-impact digital content, increasing open rates from 28% to 41% across a 10,500-recipient database.
Served as lead writer and project manager for the agency’s Annual Report, translating program outcomes into compelling public-facing impact stories.
Managed a multi-channel Giving Tuesday campaign that secured $55,000+ in gifts, representing a 22% increase over the prior year.
Spearheaded web management and SEO optimization for the annual Toy Drive landing page, securing a #4 Google ranking and a 5.5% CTR that drove new corporate donor acquisition.
October 2023 - September 2024
Developed a comprehensive scholarship email marketing campaign that clarified eligibility criteria and application dates, reducing inquiry emails, boosting collegiate membership purchases, and increasing applicants.
Created, edited, and scheduled all promotional scholarship communications to increase scholarship applicants from various demographics
Managed all day-to-day sweSwag store operations, including inventory, placement of seller fulfilled orders, vendor order purchasing, and order processing
Analyzed metrics from previous campaigns and introduced bulk ordering for collegiate sections, resulting in a 26% increase in sweSwag sales. Retargeted high-engagement channels to further boost sales.
Researched and led the transition from Amazon Seller Central to Shopify, cutting product costs by 15%. Streamlined eCommerce operations to maintain strong profit margins.
August 2022 - June 2023
Orchestrated the multi-channel launch for a smartphone filmmaking product, surpassing Kickstarter goals by 200% and capturing a new consumer segment via targeted email and social sequences.
Redesigned the Zacuto rewards program using Shopify CRM data to integrate SMS and email touchpoints, driving a 15% increase in cross-sales and boosting customer lifetime value.
Scaled an influencer and affiliate marketing program, partnering with professional filmmakers to secure high-quality user-generated content and expand organic brand reach.
Curated and created cross-platform social media content, boosting organic engagement by 25% within six months while establishing brand guidelines and unified messaging.
December 2021 - July 2022
Produced, shot, and edited short-form video series for modular synthesis beginners on Instagram Reels and TikTok using Adobe Premiere Pro, averaging 10,000+ views per video and measurably driving community engagement.
Co-produced long-form instructional product videos, managing studio lighting, multi-camera shot setups, and full post-production in Adobe Premiere Pro for an average audience of 5,000 viewers.
Designed and launched new email marketing campaigns via Mailchimp, managing monthly newsletters and targeted follow-ups to nurture leads and improve open rates.
TECHNICAL SKILLS
Mailchimp | Constant Contact | Raiser's Edge | Salesforce Marketing Cloud Account Engagement | Shopify | WordPress | Canva | Adobe Creative Suite | Google Search Console | Google Analytics 4
EDUCATION
Bachelor of Science, Music Business | College of Saint Rose – Albany, NY